Founded in 1982 from a pay phone near Little Havana, the tenacious co-founders, Robert J. Rodriguez and Eduardo A. Sarasola got their start (and first breaks) selling branded hot air and helium-filled balloons to Burger King and Eastern Airlines. The industry has evolved since the days of hot air balloons, and so has NatCom. We moved beyond the pay phone and entered the digital era. And boy has marketing changed over our three decades in operation. NatCom continues to keep its pulse on the latest trends and technologies. But what really sets us apart from the pack is our razor-sharp focus on crafting strategies that can deliver results and our ability to bring together strategic alliances that have been forged and nurtured over three decades, to make the most impact. It’s in our DNA to make things happen—big or small—NatCom gets the job done.
Robert J. Rodriguez
Eduardo A. Sarasola
Sallie Anne Rodriguez
SVP, Production Manager
Marion Marvil Jacques
SVP, Client Services
SVP, Client Services
Senior Director, Media and Research
Director of Program Management
VP, Client Services
WHAT WE DO:
Having the greatest product in the world or good creative means absolutely nothing—unless someone notices it, reacts to it or buys it. So yes, like most agencies we take pride in good creative, but we believe in moving the needle and measuring results.
To us, it’s not just marketing, it’s “integrated marketing communications”—the most critical piece of the puzzle is building an integrated strategy across multiple channels that will persuade your audience and deliver results. We are professionally staffed and have the experience and connections to support your brand or product on a local, regional, national or international scale.
With over three decades in operations, we’ve had the opportunity to make a lot of friends along the way… Household names you recognize today and what we consider “vintage” brands that we hold dear from yesteryear like Eastern Airlines.
ENERGY Chevron Lubricants Exxon International Texaco
FOOD AND BEVERAGE Anheuser-Busch Coors Burger King Giraffas
HEALTH AvMed Health Plans Caregiver Services, Inc. Bristol Myers Squibb Johnson & Johnson
GOVERNMENT City of Miami Colorado Lottery Environmental Protection Agency Florida Lottery South Florida Water Management District U.S. Department of Health and Human Services U.S. Department of Housing and Urban Development U.S. Department of Homeland Security U.S. Department of Treasury
NON-PROFIT United Way The Miami Symphony Orchestra The Cushman School
TECHNOLOGY Lucent Technologies Connecta LatPro
TOURISM Andalucia Tourist Board Hilton Hotels Madrid Tourist Board Occidental Resorts SkyAuction SuperClubs Air France American Airlines Eastern Airlines Bombardier Iberia Airlines of Spain Carnival Cruise Lines Celebrity Cruises Royal Caribbean International Norwegian Cruise Line Jungle Island
Throughout the years, we’ve had the opportunity to develop some unique promotional campaigns and initiatives. How many agencies can claim they created a promotion that broke world aviation records with a flight around the world in one day? But like we said before, it’s not just about splashy creative, it’s about driving results.
As an organization, we are driven to exceed expectations and as a result have been awarded memorable distinctions and honors from academia, industry publications and government entities. Some of these recognitions include:
• Inc. 500 Company
• Promo Magazine Top 20
• Hispanic Business Top 100
• Visionary Award – City of Miami
• Pacesetter Award – The Miami Herald • Harvard University Business School Case Study • Best Practices Award – U.S. Government
NatCom likes to stay on pulse with cutting-edge technologies, media and entertainment and has numerous strategic alliances, partners and ventures that we harness to the benefit of our clients.
The company we keep…
NPN Media In addition to our traditional marketing and communications services, our sister company, NPN Media, is a leading player in the digital content world.
The power of short-form online videos can help propel your business forward as a growing majority of consumers actively seek out information and product solutions online. Videos help you tell your message in an engaging and dynamic format.
NPN Media is a globally-integrated content company which produces and distributes content throughout the U.S., Latin America, the Caribbean and Asia. Its award-winning team of producers, videographers and editors continually aim to break the mold by producing high-quality news and informational segments, groundbreaking long-form programming and superior web videos. Founded in 1997, NPN’s roster of clients and partners has included CBS, ABC, Gannett, BELO, Raycom Media, Scripps, Post-Newsweek, MSN, Yahoo and AOL to name a few. Click here to learn more and see sample videos.
Jambalaya Media Group NatCom has forged a partnership with former commissioner, Michelle Spence-Jones, to form Jambalaya Media Group (JMG), a multicultural entity that creates, promotes and develops marketing strategies that enhance a company's products or profile in the African American and Caribbean markets. Additionally, through its public awareness arm, "Engage for Change", JMG educates and empowers the public with campaigns that shift mindsets, and encourage movements for change that improve the quality of life for children and their families. Click here to learn more.
Latin Iconos When you need a buzzworthy publicity blitz, we rely on our partner, Latin Iconos, for production of events, Latino celebrity acquisition, and publicity/social media buzz around the events and celebrity appearance. Founder, Conchita Oliva, helps us get A-listers for events during Miami Fashion Week and Art Basel to name a few. Click here to learn more.
NatCom, in concert with its content production and distribution affiliate, NPN and other strategic partners, produced a series of events around the first-ever pop-up art gallery in Wynwood, FusionMIA, during four days of the International Art Basel. FusionMIA events were designed to promote Bacardi’s Vodka brand, GreyGoose, and propagate its FLY BEYOND message by showcasing the art of emerging African American and Latin artists and recognizing the icons of film, music and fashion who have risen above significant adversity to make major contributions in their fields. The most notable of the honorees was Director Lee Daniels.
Over 22,000 art enthusiasts, high-profile celebrities, and VIP's attended the programmed events and experienced the GreyGoose lounge. Through our continuous engaging content production and distribution, social media buzz grew exponentially drawing 10,885 fans on Facebook and 10,400 followers on Twitter. #FusionMIA was the #1 trending topic in Miami on the opening night and the #1 trending Art Basel topic on the following evening. Total #FusionMIA and #FLYBEYOND reach exceeded 10.8 million.