Delivering Results-Driven

Solutions for Over Three Decades.

WHO WE ARE:

 

Founded in 1982 from a pay phone near Little Havana, the tenacious co-founders, Robert J. Rodriguez and Eduardo A. Sarasola got their start (and first breaks) selling branded hot air and helium-filled balloons to Burger King and Eastern Airlines.  The industry has evolved since the days of hot air balloons, and so has NatCom.  We moved beyond the pay phone and entered the digital era.   And boy has marketing changed over our three decades in operation.  NatCom continues to keep its pulse on the latest trends and technologies.  But what really sets us apart from the pack is our razor-sharp focus on crafting strategies that can deliver results and our ability to bring together strategic alliances that have been forged and nurtured over three decades, to make the most impact.  It’s in our DNA to make things happen—big or small—NatCom gets the job done.

Robert J. Rodriguez

Co-founder

Eduardo A. Sarasola

Co-founder

Sallie Anne Rodriguez

Managing Director

Bob Bauer

SVP, Production Manager

Marion Marvil Jacques

SVP, Client Services

Lazaro Hernandez

SVP, Client Services

Randy Washburn

Senior Director, Media and Research

Gustavo Sanin

Director of Program Management

Marcia Mata

VP, Client Services

Daniel Batlle

Creative Director

WHAT WE DO:

 

Having the greatest product in the world or good creative means absolutely nothing—unless someone notices it, reacts to it or buys it.  So yes, like most agencies we take pride in good creative, but we believe in moving the needle and measuring results.

To us, it’s not just marketing, it’s “integrated marketing communications”—the most critical piece of the puzzle is building an integrated strategy across multiple channels that will persuade your audience and deliver results.  We are professionally staffed and have the experience and connections to support your brand or product on a local, regional, national or international scale.

OUR EXPERIENCE:

 

With over three decades in operations, we’ve had the opportunity to make a lot of friends along the way…  Household names you recognize today and what we consider “vintage” brands that we hold dear from yesteryear like Eastern Airlines.

ENERGY
Chevron Lubricants
Exxon International
Texaco

 

FINANCIAL
Citi
SunTrust
WellsFargo

Gibraltar Private Bank & Trust Company

 

FOOD AND BEVERAGE
Anheuser-Busch
Coors
Burger King
Giraffas

 

HEALTH
AvMed Health Plans
Caregiver Services, Inc.
Bristol Myers Squibb
Johnson & Johnson

GOVERNMENT
City of Miami
Colorado Lottery
Environmental Protection Agency
Florida Lottery
South Florida Water Management District
U.S. Department of Health and Human Services
U.S. Department of Housing and Urban Development
U.S. Department of Homeland Security
U.S. Department of Treasury

 

NON-PROFIT
United Way
The Miami Symphony Orchestra
The Cushman School

 

TECHNOLOGY
Lucent Technologies
Connecta
LatPro

 

TOURISM
Andalucia Tourist Board
Hilton Hotels
Madrid Tourist Board
Occidental Resorts
SkyAuction
SuperClubs
Air France
American Airlines
Eastern Airlines
Bombardier
Iberia Airlines of Spain
Carnival Cruise Lines
Celebrity Cruises
Royal Caribbean International
Norwegian Cruise Line
Jungle Island

Flight "Around the World"
NatCom staged a flight “Around the World” in one day via a high profile promotion for Coors Brewery and Air France. A “Silver Bullet” promotional contest was launched across the U.S. where winners purchasing Coors Light won seats on this record-breaking flight. Worldwide media exposure and record-breaking product sales were obtained from this multi-media campaign that won “Top Five Best Global Promotion of the Year Award” from Promo Magazine.

OUR work:

 

Throughout the years, we’ve had the opportunity to develop some unique promotional campaigns and initiatives.  How many agencies can claim they created a promotion that broke world aviation records with a flight around the world in one day?  But like we said before, it’s not just about splashy creative, it’s about driving results.

OUR pride:

 

As an organization, we are driven to exceed expectations and as a result have been awarded memorable distinctions and honors from academia, industry publications and government entities.  Some of these recognitions include:

• Inc. 500 Company

• Promo Magazine Top 20

• Hispanic Business Top 100

• Visionary Award – City of Miami

• Pacesetter Award – The Miami Herald
• Harvard University Business School Case Study
• Best Practices Award – U.S. Government

OUR pARTNERS:

 

NatCom likes to stay on pulse with cutting-edge technologies, media and entertainment and has numerous strategic alliances, partners and ventures that we harness to the benefit of our clients.

 

The company we keep…

NPN Media
In addition to our traditional marketing and communications services, our sister company, NPN Media, is a leading player in the digital content world.

 

The power of short-form online videos can help propel your business forward as a growing majority of consumers actively seek out information and product solutions online.  Videos help you tell your message in an engaging and dynamic format.

 

NPN Media is a globally-integrated content company which produces and distributes content throughout the U.S., Latin America, the Caribbean and Asia.  Its award-winning team of producers, videographers and editors continually aim to break the mold by producing high-quality news and informational segments, groundbreaking long-form programming and superior web videos.  Founded in 1997, NPN’s roster of clients and partners has included CBS, ABC, Gannett, BELO, Raycom Media, Scripps, Post-Newsweek, MSN, Yahoo and AOL to name a few.
Click here to learn more and see sample videos.

 

 

Jambalaya Media Group
NatCom has forged a partnership with former commissioner, Michelle Spence-Jones, to form Jambalaya Media Group (JMG), a multicultural entity that creates, promotes and develops marketing strategies that enhance a company's products or profile in the African American and Caribbean markets. Additionally, through its public awareness arm, "Engage for Change", JMG educates and empowers the public with campaigns that shift mindsets, and encourage movements for change that improve the quality of life for children and their families.

Click here to learn more.

 

 

Latin Iconos
When you need a buzzworthy publicity blitz, we rely on our partner, Latin Iconos, for production of events, Latino celebrity acquisition, and publicity/social media buzz around the events and celebrity appearance.  Founder, Conchita Oliva, helps us get A-listers for events during Miami Fashion Week and Art Basel to name a few.

Click here to learn more.

 

CONTACT US:

318 N.W. 23rd Street

Miami, Florida 33127

Tel:  305.756.8600
Fax: 786.425.0067

Copyright © 2013 NatCom Marketing. All rights reserved.

(With a lot of cafecito in between.)

Citi - Print Advertising Collateral
Providing strategic thinking, creative development and sales incentives to one of the world's largest and most respected financial services company.
Giraffas Promotional Support
Supported the U.S. introduction of this leading Brazilian food chain with special events and guerilla marketing promotions, along with the production of TV spots in Portuguese.
Citi - Chinese New Year Promotion
Support sales campaign efforts directed at the Chinese community with collateral produced in Chinese and English and through sourcing of promotional incentive items.
Burger King – Save the Animals
NatCom developed a “Save the Animals” campaign to encourage sales of “Kid’s Meals” and boost the company’s public relations and community image. Educational trading cards were designed to educate about the preservation of endangered species in a fun-filled way. The campaign generated a 24% increase in “Kid’s Meals sales, garnered immense goodwill and positive publicity and was voted as the number one campaign at the time by parents.
Jungle Island Comprehensive Marketing Campaign
Supported a promotional push for Jungle Island during the introduction of the acclaimed white lion exhibit. Campaign included an extensive digital marketing push, as well as the production and placement of TV, radio and print ads to lift visitor volume.
Non-profit contributions
Support the Miami Symphony Orchestra with production and design of all marketing materials, including concert playbills.
Madrid Tourism
Madrid turned to NatCom for its digital capabilities in reaching American travelers interested in visiting Madrid. During the course of the two year campaign, American visitors to Madrid increased a whopping 23%.
Miami Fashion Week
Produce sales and marketing collateral as well as video content for this international fashion property.
CSI Brand Overhaul
Developed a new logo and brand identity for Caregiver Services Inc. (CSI), along with a suite of new collateral materials to properly convey the company’s core messaging and values across a number of different divisions.
HUD Web Project
NatCom was selected to revamp the website and develop the corresponding mobile application for the U.S. Department of Housing and Urban Development’s (HUD) Faith-Based and Neighborhood Partnerships.

Karina Castrillo

Social Media Intern

MEET OUR cast of characters:

 

(to learn more)

Content Marketing/brand promotion:

 

(Bacardi Case Study)

 

NatCom, in concert with its content production and distribution affiliate, NPN and other strategic partners, produced a series of events around the first-ever pop-up art gallery in Wynwood, FusionMIA, during four days of the International Art Basel. FusionMIA events were designed to promote Bacardi’s Vodka brand, GreyGoose, and propagate its FLY BEYOND message by showcasing the art of emerging African American and Latin artists and recognizing the icons of film, music and fashion who have risen above significant adversity to make major contributions in their fields. The most notable of the honorees was Director Lee Daniels.

 

Over 22,000 art enthusiasts, high-profile celebrities, and VIP's attended the programmed events and experienced the GreyGoose lounge. Through our continuous engaging content production and distribution, social media buzz grew exponentially drawing 10,885 fans on Facebook and 10,400 followers on Twitter. #FusionMIA was the #1 trending topic in Miami on the opening night and the #1 trending Art Basel topic on the following evening. Total #FusionMIA and #FLYBEYOND reach exceeded 10.8 million.